- Technology: Lack of presence on search engines was a symptom of fractured technology that resulted from independent locations operating autonomously.
- Content Quality: The focus of the website was offering little more than sharing a score, which was significantly less than you could find on competing sites.
- Metrics: Without implementing a proper metric system, it was impossible to discern future optimization efforts.
- Technology: Lack of presence on search engines was a symptom of fractured technology that resulted from independent locations operating autonomously.
- Content Quality: The focus of the website was offering little more than sharing a score, which was significantly less than you could find on competing sites.
- Metrics: Without implementing a proper metric system, it was impossible to discern future optimization efforts.
Collaborating with the client:
- We were able to centralize key content with a single user experience by eliminating dub-domains and aggregating technology.
- Improve usability and experience by integrating video, detailed complaints, enabling customer reviews, and adding social media functionality.
- Deploy data driven Search Engine Optimization across all static and data-driven content.
- Deploy a single analytic solution across 95% of franchises tracking agast a set of shared outcome, utilizing SEO best practices.
Collaborating with the client:
- We were able to centralize key content with a single user experience by eliminating dub-domains and aggregating technology.
- Improve usability and experience by integrating video, detailed complaints, enabling customer reviews, and adding social media functionality.
- Deploy data driven Search Engine Optimization across all static and data-driven content.
- Deploy a single analytic solution across 95% of franchises tracking agast a set of shared outcome, utilizing SEO best practices.
A 700% increase in web traffic across 100 web properties that resulted in 78,000,000 new visitors. The website experiences a 35% growth rate year-after-year.
A 700% increase in web traffic across 100 web properties that resulted in 78,000,000 new visitors. The website experiences a 35% growth rate year-after-year.